Personas backed by what people actually search and ask
A strategy per funnel stage and per channel
Ideas your whole team adds, sorts and votes on
Persona Studio
PERSONA STUDIO
The full persona card, and its funnel from TOFU to BOFU
Built with your Search Console and keyword data: what they search, what they ask and how they buy. Click a funnel stage to see the strategy for it.
Explore Persona Studio →LTLaura, the trail runner32 · Barcelona · runs 4 times a week
Mid-incomeMobile firstInstagram · Strava
GOALSFinish her first ultra. Shoes that last a full season.
PAIN POINTSSizes vary by brand. Hard to know grip on wet rock before buying.
WHAT SHE SEARCHES
best trail shoes for wet rock2,900
trail shoes women wide fit1,600
how long do trail shoes last880
SOURCES · SEARCH CONSOLE · KEYWORD RESEARCH
Be found when she starts researchingTOFU STRATEGY
Answer the questions she asks before she knows the brand: grip, terrain, how long shoes last.
CONTENTGuides: wet rock grip testReels: ultra diary
KPIOrganic clicks · reach · new followers
Send to Ideation Lab+ Task
Channel strategy
CHANNEL STRATEGY
Which channel does what, for whom, how often
ChannelStageRoleFormatsCadencePriority
IGInstagramTOFUReach runners with training stories and trail momentsReels · Carousels4 / week
TTTikTokTOFUShort tests and myths about trail shoesShort video3 / week
BlogBlog / SEOMOFUGuides and comparisons that rank for her questionsGuides · Comparisons2 / week
LILinkedInMOFUPartnerships with clubs and race organizersPosts · Articles1 / week
EmailEmailBOFUSeason check-ins and size reminders before racesNewsletter · Flows2 / month
ADSGoogle AdsBOFUCapture ready-to-buy searches by model and sizeSearch · PMaxAlways on
Accepted pieces go to the Content Planner as tasks with their briefing.
Ideation tools
IDEATION
Generate, sort and prioritize ideas as a team
Team BrainstormingLIVE · COLLABORATIVE
A shared board where your team adds ideas at the same time, drags them into groups and picks what goes next. AI suggestions you accept or discard.
Explore Team BrainstormingQ4 content ideasMRLGAP
GuidesWet rock grip testSize guide by brand
SocialUltra diary reelsAI · Shoe lifespan poll
EmailSeason check-in
Leo is typing a new idea…
Content Planner
CONTENT PLANNERLIVE
Ideas from your data, on a calendar that shows the whole funnel
Generate content ideas from Prompt Tracker, Keyword Research and your buyer personas. Each idea comes with platform, format, title and briefing. Switch the calendar to the TOFU / MOFU / BOFU view to see the complete content strategy.
Content ideation & planning →GENERATE IDEAS FROM
IDEAS · PROMPT TRACKER
Blog· GuideTOFU
Which trail shoes do AI assistants recommend, and why
Discard
LI· ArticleMOFU
How runners choose shoes in 2026: what ChatGPT tells them
Discard
October · Stride & Sole
Mon
IG · TOFUUltra diary · week 6
Tue
Blog · MOFUSize guide by brand
Wed
TT · TOFUMyth: you need waterproof shoes
Thu
Email · BOFUFit guarantee reminder
Fri
IG · MOFUModel vs model carousel
ADS · BOFUSpring models · search
+ Add contentTurn accepted pieces into tasks with briefing →
How the tools work together
HOW THEY WORK TOGETHER
From who they are to what you publish
01 · UNDERSTAND
Build the persona
From real search data, with its funnel stages.
Persona Studio · Buyer Journey
02 · GENERATE
Bring ideas together
Brainstorm live and sort cards with your audience.
Brainstorming · Card Sorting
03 · DECIDE
Pick what goes first
Dot voting and the impact/effort matrix.
Prioritization
04 · PLAN
Put it on the calendar
By channel and by funnel stage, as tasks.
Content Planner
Tools in this solution
Tools in this solution
PSPersona Studio →Buyer personas backed by your real search dataBJBuyer Journey Mapping →Each persona’s journey, stage by stageCPContent Planner →Ideas from your data on a TOFU/MOFU/BOFU calendarTBTeam Brainstorming →A live shared board for your teamCSOnline Card Sorting →Similarity matrix, dendrogram and agreementIEImpact / Effort Prioritization →Dot voting and the impact/effort matrixILIdeation Lab →Brainstorm, sort and prioritize in one board