BJBuyer Journey Mapping · by Clevertrek
Map each persona stage by stage
Map each persona's journey stage by stage, with hypotheses you can test and turn into tasks.
ABOUT
Buyer Journey Mapping maps the journey of each persona stage by stage. Add touchpoints, questions and emotions, write hypotheses you can test and turn them into tasks.
Each stage links to the content and channels that serve it.
HIGHLIGHTS
Journey maps per persona
Stages, touchpoints and questions
Hypotheses to test
Link content and channels to each stage
Turn hypotheses into tasks
Export the map
HOW IT CAN HELP YOU
See where buyers get stuck
Plan content for each stage
Test ideas with a clear hypothesis
Share one map with the team
HOW IT WORKS
01Choose a persona
02Define the stages
03Add touchpoints and hypotheses
04Create tasks and track results
WHO IS IT FOR
Marketing leads
Plan the full journey
Content teams
Cover every stage
Product teams
Find friction
Agencies
Present strategies
WORKS WITH
PEPersona Studio