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  1. Lead Scoring Workflow

    Adjusted CRM automation triggers. Leads interacting with the pricing page twice within 24 hours are now flagged as “Hot Leads” and routed directly to the Sales team.

    • Perfect timing. The Sales team just confirmed they received the first 5 ‘Hot Leads’. The flow is working perfectly

  2.  Funnel Conversion Audit

    Detected an 8% drop in checkout completion on mobile devices. UX team is currently auditing GTM (Google Tag Manager) event triggers.

  3. Social Editorial Calendar – March

    Scheduling completed for LinkedIn and Instagram. This month’s focus is on User Generated Content (UGC) to drive organic engagement.

    Status: Pending final approval for Week 4 creative assets.

  4. Technical Structure & Content Silos

    New URL architecture launched for the “B2B Solutions” pillar page. Implemented Schema markup and improved Core Web Vitals (LCP) to 1.2s.

  5.  Spring Launch – Europe Market

    Update: Deployed 12 new ad sets across Google Ads and Meta for the EU market. Primary focus on Germany, France, and Spain.

    KPI: Expected CTR of 2.1%. Budget optimized to maximize conversions before the Q1 cutoff.

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